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TikTok is introducing a new feature that permits them to lessen the amount of AI-created media appearing in their feeds. This initiative comes as the service disclosed that it presently contains more than 1 thousand million content made with AI.

Testing and Rollout

This change is being tested over the next few weeks before a widespread rollout. This development coincides with a surge in content created by AI, driven by recent video-generation tools.

The Broader AI Trend

Studies have shown that nearly one in 10 of the quickest rising video streams on another major platform primarily display content made by AI. A considerable share of this content is considered low-quality AI content, a label for poor-quality, bulk-generated content that is frequently absurd or dreamlike.

Our research shows that many people like content produced via AI tools, ranging from computer-generated images to informative clips, and we aim to offer the community the power to increase or decrease of that, depending on their own preferences,” said a spokesperson.

AI on the Platform

TikTok shared that there are presently 1.3 billion videos on its service tagged as AI-generated. Overall, more than 100 million pieces of content are submitted to the app every day, making AI-generated material a minor percentage of its complete catalog.

How to Adjust Settings

Users will be capable of reduce or increase the amount of artificial media they watch by opening the topic control option in the app and selecting the AI content topic. Further subjects that are already be controlled under the tool cover politics, style, cosmetics, and dance.

Platform Guidelines

Its guidelines require creators to identify “realistic” AI-generated content, and it bans malicious fake videos of well-known individuals or critical incidents. Any believable AI video that is without a tag can be taken down under its user guidelines.

Additionally, the app will from now on attach an AI-generated tag to content produced via its proprietary AI systems, or detected by an collaborative effort for identifying artificial media. This measure is aimed to stop users from attempting to circumvent the disclosure requirement.

Educational Initiatives

The platform is additionally establishing a two million dollar educational fund for experts and institutions to create informative material about ethical AI use. This project will support non-profit groups focused on educating computer science.

Content Safety Approach

TikTok has justified its safety measures, during discussion over plans to make redundant numerous review team members in Britain. TikTok is set to reduce hundreds of positions in its user protection team in the UK capital, with worker representatives and internet security professionals voicing alarm that humans are being replaced by AI moderation.

A trust and safety lead clarified that human moderation would still have a role, but AI can safeguard staff by filtering out the most graphic content ahead of it has to be seen by humans. The platform reported a 76% decrease in explicit and harmful content handled by human moderators over the previous year due to the use of its automated systems.

We believe it is crucial to balance humans and technology to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we further consider it’s very important to minimize viewing of dangerous material as rapidly, which is the area in which a extensive automated help is making a difference process content quickly.”